HAVE MORE
FUN.

We look for the why and the who and believe that once we agree on those, the magic will flow.

WE ASK OURSELVES:

Can we make money doing this?

Will we use and love the product ourselves?

Will we be able to look our clients in the eye and truly believe we are offering them something of value at a fair price?

Could we all have fun in creating and selling this product or service?

Will our offering bring us closer to all the people we spend time with?

Will whatever we do align with our values of honesty, transparency and integrity?

If no one wants to buy what we are selling would we be happy to use it ourselves till it runs out?

WHY LLAMAS?

We selected the lovely llama as our mascot for obvious reasons. Read on, if not so obvious to you.

Read on

WHO WE ARE

Four Eleven was established for the primary purpose of creating fun.

Hear more

Kelly Marcus

Head of Creation

Michelle Airey

Head of Sales & Communication

Reiner Arkell

Accounts Genius

Kyle Allen

Accounts Genius

Justin Mandy

Operational Machine

Tequila in South Africa has a tarnished reputation. Due to an influx of cheap additive-infused products tequila is synonymous with screwed-up faces, bad decisions, and terrible hangovers. This trend has changed considerably with many premium tequilas entering the market globally. These tequilas have a host of health benefits and are a great alternative to many other alcoholic beverages. Most importantly, they can create a vibe and bring us closer to the people we love (and anyone else we enjoy it with).

Tequila Ocho is arguably the best tequila being produced in the world. They are one of the last grower-producers, meaning they own all their agave plantations and can therefore control everything that goes into their final product from growth through to bottling. This is super important for us. We want to be sure that what we tell our customers is accurate and verifiable. And it is. We thought to ourselves “this is something we want to drink!”

Fast forward a few months, we struck an exclusivity deal with Tequila Ocho and brought it into South Africa in the hope that we could use the brand to create meaningful moments for everyone who has the pleasure to enjoy it. And boy are they enjoying it…

Available now at Norman Goodfellows, Barkeeper, Thirst, or in-store countrywide.